Top Beauty influencers have dominated and will continue to dominate many social media platforms, particularly Instagram and TikTok. While we’re familiar with big names like Selena Gomez, Kylie Jenner, and James Charles, a new wave of beauty influencers has emerged. Personalities like Alix Earl, Meredith Duxbury, and Mikayla Lanogueira have recently skyrocketed to fame.
What is a Beauty Influencer?
Beauty influencers, known for their expertise in makeup, hair, skincare, and more, have taken over platforms like Instagram and TikTok. They connect with audiences through relatable content, like “Day in My Life” and “Get Ready with Me” videos, sharing their insecurities and building confidence in their followers. Brands leverage their influence by partnering with influencers to promote products, often organizing extravagant trips for them to create content. Beauty influencers are here to stay, influencing purchasing decisions and dominating social media feeds.
Beauty Influencers List
Here are some of the top beauty influencers of beauty industry:
- Selena Gomez: With her massive following on Instagram, Selena Gomez has significant influence in the beauty world. Her brand, Rare Beauty, has gained popularity for its inclusive products and messaging.
- Kylie Jenner: Known for her makeup brand, Kylie Cosmetics, Kylie Jenner has become a major player in the beauty industry. Her influence extends beyond social media, with her products often selling out quickly.
- James Charles: As one of the most prominent male beauty influencers, James Charles has made a name for himself with his makeup skills and collaborations with major brands.
- Nikita Dragun: Nikita Dragun has gained a large following for her makeup tutorials and openness about her transgender identity. She has also launched her own makeup line.
- Alix: Alix’s authentic content and “Get ready with me” videos have resonated with her audience, leading to a rapid rise in followers on TikTok and Instagram.
- Emilie: Emilie’s content, which includes makeup and skincare reviews, has helped her gain a significant following on TikTok.
- Mikayla: Mikayla’s unique makeup looks and tutorials have set her apart on TikTok, leading to a dedicated following and the creation of a viral makeup challenge.
- Meredith: Meredith’s out-of-the-box makeup routines, such as using 10 pumps of foundation, have garnered attention on TikTok and inspired a trend among her followers.
- Mary: Mary’s work as a makeup artist for celebrities and her innovative makeup techniques, such as the concealer and bronzer before foundation method, have established her as a trendsetter in the industry.
- Aysha: Aysha’s representation of underrepresented audiences, along with her makeup tutorials and day-in-the-life videos, has made her a voice for inclusivity in the beauty industry.
Beauty or Makeup Influencers you Must Know
Here are Top 10 Beauty Influencers of The World
Selena Gomez
Selena Gomez is most followed woman on social media – 429M Instagram, 58.7M TikTok
Selena Gomez has recently achieved the title of the most followed woman on Instagram! She epitomizes the concept of a “Native Influencer,” having risen to fame through the very platform she now influences. Beginning her career in acting at a young age, she transitioned into singing shortly after. Today, she has ventured into the world of skincare and makeup with her own line, “Rare Beauty.” Notably, she has also embraced influencer marketing by hosting lavish trips where she invites fellow influencers to experience her products firsthand and connect with her on a personal level. This dual role as both a prominent beauty influencer and a savvy businesswoman has significantly contributed to raising awareness for her brand.
Kylie Jenner
Second, Kylie Jenner is most followed woman on social media – 400M Instagram, 56.1M TikTok
Kylie Jenner, like Selena Gomez, is not just an influencer but also a business mogul with her own skincare and makeup brand, Kylie Cosmetics. She understands the impact of influencers and leverages their reach for her brand. Achieving the title of the youngest self-made billionaire at 21, Kylie’s success underscores her immense influence, particularly in the beauty industry.
James Charles
Followers on – 38.6M TikTok, 20.5M Instagram
James Charles is a highly renowned influencer in the beauty industry, fitting the mold of a “Native Influencer.” He kickstarted his career as a makeup artist in his hometown, leveraging YouTube to showcase his skills and rapidly amassing a significant following. Presently, his channel boasts 23.8 million subscribers. He further solidified his influence by collaborating with Morphe to create his own makeup palette. Charles continues to captivate his vast audience with a wide array of makeup creations, maintaining his status as a prominent figure in the beauty community.
Nikita Dragun
Followers on – 14.2M TikTok, 8.4M Instagram
Nikita Dragun has risen to prominence as a prominent beauty influencer. She initiated her YouTube channel in 2013, and by 2014, she had started sharing makeup tutorials, swiftly amassing a substantial following. In addition to her YouTube success, Nikita has ventured into the world of cosmetics, launching her own makeup line. As a transgender woman, she bravely uses her platform to openly discuss her gender identity and journey, further resonating with her audience and solidifying her influence in the beauty community.
Meredith Duxbury
Followers – 18.8M TikTok, 1.9M Instagram
Meredith gained rapid popularity on TikTok thanks to her unconventional makeup routine. Her videos showcase a unique foundation technique where she uses 10 pumps of foundation and rubs it onto her skin, a method that surprised and intrigued her audience. This approach sparked a trend among her fans, who began trying out the technique themselves and sharing their experiences using the hashtag #meredithduxburychallenge.
Alix Earle
Followers on – 6.6M TikTok, 3.5M Instagram
Alix has experienced a meteoric rise on TikTok and Instagram. At just 22 years old, she amassed an impressive 1.7 million followers in a single month. She sets herself apart with her genuine and candid content, often starting her videos with “Get ready with me for…” and maintaining a conversational tone, as if speaking to a friend over a Facetime call, which resonates strongly with her followers.
Emilie Kiser
Followers on – 2.7M TikTok, 697k Instagram
Emilie’s rise on TikTok was swift and remarkable. Like many, she embraced the “Get ready with me” trend, offering insights into her makeup and skincare routines while providing candid reviews of various products. Her engaging and personable approach to content creation has endeared her to her audience, with many followers expressing that they feel a genuine connection to her despite never having met her in person.
Mikayla Nogueira
Followers on – 15.6M TikTok, 504K Instagram
Mikayla, an American beauty influencer, is known for her intricate makeup looks and detailed tutorials. She meticulously explains the products she uses and the reasons behind her choices. Additionally, her exuberant personality and distinctive Boston accent add to her charm, making her content both informative and entertaining.
Mary Phillips
Followers – 2.3M Instagram, 314.8K TikTok
Mary is a highly esteemed makeup artist, renowned for her work with numerous celebrities, including Kendall Jenner and Jennifer Lopez. She is also credited with inventing a popular makeup technique that sparked a viral challenge. Mary’s innovative approach involves applying concealer and bronzer to the face before foundation, creating a sculpted look that accentuates facial features. Her creativity and expertise have earned her a dedicated following and solidified her reputation as a trendsetter in the beauty industry.
Aysha Harun
Followers on – 513K Instagram, 471.9K TikTok
Aysha, a Los Angeles-based beauty influencer originally from Toronto, Canada, is dedicated to representing and empowering underrepresented women. As a hijabi and woman of color, she provides a unique perspective in the beauty industry. Her content focuses on makeup tutorials and day-in-the-life videos, showcasing her creativity and authenticity while inspiring others from similar backgrounds.
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